Trend forecasting has been a essential part of my work at all brands i have been working. To keep abreast of what's going on, visiting shops, trade fairs museums in various countries like Premier vision Paris, the MAGIC Fashion Trade Show Las Vegas and shopping trips to London, Hong Kong, Milan, Tokyo including staying in tune with the digital forecasters like WGSN and following trend forecast gurus such as Lidewij Edelkoort, webinars like Jan Trend man.

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Next phase in converting the collected inspiration and information, is to process and creating color cards, determine fabric choice, artworks and fits, creating mood boards.

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For a short period i worked for "Studio FS" a Paris based trend agency for the fashion industry - owner Ferry Schoew - with the main objective trend forecasting for the Asian Market.

 

Most recent is a project revolving around recycling and cradle to cradle mindset called Repurp together with Studio Raar - A clothing line of recycled clothing, where sustainability is the keyword!